How often should I change my window display?
Every two to four weeks for a full change, with small tweaks weekly. Regular passers-by stop seeing a window that never changes.
Aim for a full change every two to four weeks, with a small tweak each week. People who walk past daily stop noticing a window that stays the same, even a beautiful one.
Small weekly tweaks
- Swap the hero item for a new arrival
- Change the sign or chalk message
- Move one prop to shift the balance
Bigger changes
Tie full refreshes to the calendar: seasons, school terms, local festivals, the first cold snap. Plan a rough list for the year so you can collect props as you go instead of scrambling the night before.
Keep it simple
One clear idea per window. A single colour, a single story, one thing you want people to come in and touch. Step across the street and look at it as a stranger would. If you can’t tell what it is about in three seconds, take something out.
More display ideas in our shop tips.